Retail Buying, Merchandising and Marketing Masterclass

Buying and Merchandising is at the core of retail and holds the power to greatly influence trends and boost profit. It is the core that blends the Art and Science of Retailing.

Buying focuses on product while Merchandising ensures the commercial and financial viability of the product, together ensuring customers are offered the right product, stocked and available where it is most likely to sell.

Marketing complements Buying and Merchandising, creating the bridge from concept to customer.

Over a period of 2 days we focus on the principles and methodology of Buying, Merchandising and Marketing, developing commercial awareness, a thorough understanding of the retail sector, and the ability to respond quickly to the ever-challenging world of retail to maintain brand integrity and create growth.

Who Should Attend

The course is useful to anyone considering a start-up in Retail, existing retailers, their employees and graduates considering a career in a Retail Head office, Buying and Merchandising department.

Start-ups and existing retailers have access to one month free support to implement and embed their training (1hr/week and 5 emails/week).

Graduates get 3 months mentoring and career advice including CV review.